About True Religion: True Religion Brand Jeans is an American clothing company established in December 2002 by Jeff Lubell and Kym Gold and based in Vernon, California. True Religion Brand Jeans focus on premium denim, some of which is made in the United States. In 2009 True Religion was sold in around 900 boutiques and specialty stores in 50 countries on six continents. The flagship store opened in 2005 in Manhattan Beach, California. True Religion products are also sold at major department stores like Von Maur, Nordstrom, Bloomingdales, Saks Fifth Avenue, as well as a handful of others. The brand has had to close stores as it goes through bankruptcy restructuring. True religion plans to change its logo in 2020.